Is Cracker Barrel the new Bud Light?

Cracker Barrel, the Southern-style restaurant and store chain, is making big changes across the country, including in Massachusetts. These changes are part of a $700 million plan to make the brand more modern while keeping its cozy, country feel.

Massachusetts is not a big Cracker Barrel state by any means - it only has 4. Florida has 60, Texas has 55, Tennessee has 51, just to compare. Where are they?

Current Locations in Massachusetts

Cracker Barrel has four restaurants in Massachusetts:

  • Holyoke: 227 Whiting Farms Rd., Holyoke, MA 01040
  • Sturbridge: 215 Charlton Road, Sturbridge, MA 01566
  • Tewksbury: 1795 Andover St., Tewksbury, MA 01876
  • Wrentham: 1048 South Street Suite 40, Wrentham, MA 02093

Were there ever anymore past locations in Massachusetts?

There’s no clear record of Cracker Barrel having more than four locations in Massachusetts.

How Massachusetts Feels About the Logo Change?

The logo change, including removing the the iconic "Uncle Herschel" and barrel imagery that had been part of its branding since 1977, caused headline worthy backlash among mostly conservative fans of the restaurant, claiming it was going "woke".

"Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow," Masino said. "The soul of Cracker Barrel's not changing -- the rocking chairs are still there, the fireplace is there, the peg game -- all the things that make Cracker Barrel Cracker Barrel." -abcnews

This is from one individual who responded to a poll on X.

I live in Massachusetts where's there's only one about 25-40 miles from where I live. So that's a hell no. Even though I do love their food and used to go from time to time when I lived down south. Now, I wouldn't. -Mandy D on X.

What else is changing at Cracker Barrel?

Cracker Barrel is updating its look and feel:

  • New Logo: The chain replaced its old logo (a man by a barrel) with a simpler text-only design. This change has upset some fans.
  • Store Redesigns: Restaurants will get brighter walls, new lighting, and comfier seats. Some might become smaller to save money.
  • Menu Updates: New foods like BBQ ribs and plant-based sausage are coming, but favorites like biscuits stay.
  • Tech Upgrades: Online ordering and a rewards program will make dining easier.

LOOK: 15 formerly popular foods in America that are rarely eaten today

Stacker researched the history of popular foods, from Jell-O salads to Salisbury steak, and highlighted 15 that are no longer widely consumed.

Gallery Credit: Stacker

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