There is so much to love and do in Pittsfield, according to the City of Pittsfield’s Office of Cultural Development, that today they launched a new city-wide campaign and website called Love Pittsfield. The website, lovepittsfield.com is the new place to find the wealth of attractions and activities happening every day in Pittsfield.

The campaign and website were announced this morning by Pittsfield Mayor Linda Tyer at the Lichtenstein Center for the Arts in Pittsfield.

“We know that Pittsfield is an amazing city where residents and visitors can live, work, and play. The Love Pittsfield campaign is our opportunity to share this message. The new website will feature exciting activities and events for individuals and families, all happening right here in our city. Additionally, it shines a well-deserved spotlight on the many places where patrons can  dine, shop, and simply enjoy the best of Pittsfield,” Mayor Tyer said. “There really is so much to love.”

Lovepittsfield.com, which has been in development for six months, will be the go-to place to find out what is happening in Pittsfield. The site already features 168 listings and about 150 events within the city with many contributors including Downtown Pittsfield, Inc., Barrington Stage Company, Berkshire Theatre Group, Arrowhead at Berkshire Historical Society, the Berkshire Athenaeum and more. Restaurants and bars featuring live music will also be adding their events. The Discover Pittsfield site will be replaced with LovePittsfield.com.

In addition to the website, there are Love Pittsfield guides for visitors, window clings for merchants, a new banner across North Street, an expanded social media campaign, and hats with other logo merchandise that are available to purchase at the Berkshire General Store in downtown Pittsfield.

“When we started to think about Love Pittsfield, we received many ideas from the feedback about what people love about our city including outdoor recreation, shopping, live music and all of the great restaurants,” noted Pittsfield Cultural Development Director Jen Glockner. “This website and campaign are for all to embrace and share the love of their city. We are encouraging those that live, work and play in the City of Pittsfield to help share the love and tag their photos with #lovepittsfield on social media posts.”

The new website is divided into three sections: (1) an events calendar that can filter to match a site visitor’s interests, (2) more than 160 city attractions divided into 25 categories and grouped into sections called  Nightlife and Arts, The Outdoors, Food + Drink, and Shopping, and (3) feature stories entitled Three Perfect Hours in Pittsfield, which highlight what you can do if you have three hours to spend here. The first three articles are Three Perfect Hours in Pittsfield: Date NightThree Perfect Hours in Pittsfield: With Kids, and Three Perfect Hours in Pittsfield: Shopping.

“Even though I am a full-time resident of Pittsfield, I was amazed at just how much there is to do in the city. It is so great to have the events and activities for the whole family located in one place,” said Mackenzie Greer, an early tester of the lovepittsfield.com website.

The City of Pittsfield's Office of Cultural Development serves as the City's first point of contact for artists, cultural organizations, event organizers and creative businesses in Pittsfield. The Office supports, promotes and initiates cultural activity in Pittsfield to benefit the citizens, the quality of life and the local economy.  It is located in the city-owned Lichtenstein Center for the Arts in downtown Pittsfield's Upstreet Cultural District.  For more information visit lovepittsfield.com or email cultural.development@cityofpittsfield.org or call 413-499-9348.  The LovePittsfield website is sponsored in part by the Mass Cultural Council.

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