NESN Gave Pittsfield’s Paul Procopio Props On Live TV

Paul Procopio was a star baseball player at Taconic High School 20 years ago, he has coached for MCLA and once was the GM for the North Adams Steeplecats. The man loves baseball is my point and now his company, Primo, is making shirts that Red Sox players are wearing.

Primo is an embroidery and screen-printing shop on West Housatonic St. in Pittsfield. Most of his work is sports merch, but every once in a while a job comes along that turns into something way bigger than a t-shirt order. This past week, that's exactly what happened.

Paul knows a few coaches inside the Red Sox organization, and that connection has led to his shirts showing up on actual players during warmups before. This time, it happened because of a travel headache. The Red Sox got stuck dealing with a delay getting from Chicago to Citi Field in New York, and Tom Caron and Tim Healey (Boston Globe) were talking about it live on NESN. Paul heard about the travel delay, got a batch of shirts printed up fast, and drove them down to New York himself so the team would have them before they even landed. The shirts read "Show and Go Airlines, see you at 4:15."

"Show and Go" alludes to the fact that the players basically get off the plane, head to field, get dressed, and play the game with no real formal warm up.

Healey gave Paul a shoutout on the air, telling Caron that Peter Fatse's tee shirt guy from Pittsfield drove the shirts to Citi Field himself before the players even got there.
This isn't Paul's first brush with Red Sox fame either. Last year his "Tremendously Locked In" shirts blew up and ended up on the backs of Jarren Duran and Trevor Story.

Paul was on the air with us this morning, and he told us he's now trying to get his shirts into the fan store near Fenway. He said it's a lot of applying and waiting right now. Procopio is a hustler, maybe someday we can walk into the fan store and support a Pittsfield guy.