The Women’s Imaging Center at Berkshire Medical Center in Pittsfield is one of 29 recipients of a donation from Big Y Supermarkets. October’s “Partners of Hope” initiative raised more than $215,000 for local breast cancer support groups throughout Massachusetts and Connecticut.

According to a media release from the corporate headquarters of Big Y Supermarket’s in Springfield, in an effort to raise awareness and funds for breast cancer, all Big Y Supermarkets donated proceeds from the initiative.

The month-long program reflects the partnership, commitment and support of breast cancer awareness and research that are so vital for many.

Breast cancer affects thousands of women and more men each year. Through our Partners of Hope campaign, we want to not only promote breast cancer awareness but also save lives through early detection and care ~ Big Y CEO, Charles D’Amour


Since 2007, Big Y has raised well over $2 million dollars to support local breast cancer initiatives.

During the entire month of October, Big Y donated a portion of the proceeds from both the Floral and Produce Departments, and 5 cents for each Big Y, Top Care, Full Circle, Simply Done, Paws Happy Life, Pure Harmony, @Ease, Tippy Toes and Culinary Tours brand products purchased between October 4th and 10th. The Big Y Butcher Shops also donated ten cents from every pound of All-Natural Angus Beef and Big Y Smart Chicken sold during the entire month of October. Big Y Pharmacy &Wellness Center donated $5 for every flu shot given. Every store promoted Partners of Hope pink ribbons for $1 for the month of October as a way of generating additional proceeds for local breast cancer organizations throughout the two states.

More From WBEC FM