America’s Top Selling Chocolate Candy is Available in Massachusetts

Whether it's a treat or to blow off some stress, every now and then sitting back and enjoying a chocolate candy or candy bar is a must, and what better day to enjoy one than today?

You may be wondering, What's so special about today? Why do I need to eat some chocolate today? In case you didn't know, July 28 is National Milk Chocolate Day. According to the National Calendar Day website, the National Confectioners Association created National Milk Chocolate Day.

In addition, the website states that people have been adding milk to chocolate beverages since the mid-17th century. But in 1875, Daniel Peter invented milk chocolate by mixing a powdered milk developed by Henri Nestlé with the liquor. It's been milk chocolate bliss ever since.

Since today is National Milk Chocolate Day, you should feel no guilt or shame in enjoying your favorite milk chocolate treats, whether it's chocolate milk or your favorite candy bar, or, heck, living dangerously and enjoying both; it's a guilt-free day for chocolate. That's for sure.

By the way, in case you were wondering, the top chocolate candy brand, which you can find pretty much everywhere and anywhere that sells candy in Massachusetts, is Reese's Peanut Butter cups. This is no surprise to me. How about you?

Stack of chocolate peanut butter cup on black background.

Couple of Fun Facts

According to Wikipedia, the Reese's brand accounts for over 47% of all seasonal sales within the U.S. convenience store channel, including the top two items in the largest four commercial seasons: Valentine's, Easter, Halloween, and Christmas.

In 2026, the Reese brothers' original 666,316 shares of Hershey common stock represent 16 million Hershey shares valued at over $4.4 billion that pay annual cash dividends of $92.9 million.

Just remember, when you're enjoying your chocolate today; there's no wrong way to eat a Reese's.