Berkshire United Way Gets Creative with Fundraising

Berkshire United Way provides its 140 workplace campaigns simple and efficient ways for employees to make a difference in the community. While this year looks a little different, the goal to raise money while having fun has stayed the same.

Many of our workplaces have developed creative ways to engage employees during this time of social distancing, from fire pit raffles to cash calendars to virtual bingo parties...They are putting the fun in fundraising.
Duffy Judge, BUW development manager

Workplace campaigns are the backbone of BUW’s fundraising efforts and so this year, the organization has modified its processes due to the pandemic, from virtual kickoff celebrations and creative special events to customized campaign web pages that enable employees to virtually make gifts. BUW has also launched a campaign kickoff video to replace in-person gatherings.

Longtime supporter Unistress Corporation kicked off BUW’s fundraising year with a two-week campaign at the beginning of September, reporting a 6 percent increase in participation.

Here at Unistress we are acutely aware of how important a role Berkshire United Way plays in improving the lives in our community... As such, we were pleased to be their first workplace campaign this year, as hundreds of our employees generously made pledges to support BUW. ~ Perri Petricca, Unistress president

To date, all the businesses that ran campaigns last year plan to participate again this year and BUW is excited to announce a new workplace partner in Berkshire Sterile Manufacturing, an innovative company in the biotechnology field with 160 employees. Berkshire Sterile recently held its first special event – a socially distant company picnic featuring a dunk tank.

We are encouraged. The last seven months have been challenging for many families and businesses, but we are overwhelmed by the generosity in our community... We recognize the effort it takes to run a campaign during this public health crisis, but we also know the need is great this year. Every gift makes a difference in someone’s life. ~ Candace Winkler, president and chief executive officer of Berkshire United Way

In partnership with Miraval Berkshires, BUW is offering a new incentive for participation. Anyone who pledges to this year’s campaign will be entered to win a three-day, two-night wellness getaway to Miraval’s new resort in Lenox.

To learn more about Berkshire United Way’s Annual Campaign, contact Duffy Judge at djudge@berkshireunitedway.org.

For 96 years, Berkshire United Way has been Here For Good to strengthen families and improve the quality of life in the Berkshires. To learn more, visit www.berkshireunitedway.org.